Menachem Ani

Founder & CEO, JXT Group

Menachem Ani

Paid media for eCommerce and Lead Gen brands. Google Ads, Meta and YouTube, with a long focus on PMAX, Smart Bidding and offline conversion data.

Asbury Park, New Jersey

Portrait of Menachem Ani in a black blazer and light pink shirt

Menachem Ani is the founder of JXT Group, a US-based agency specializing in multi-channel online advertising. A digital and search marketing veteran, he brings to the table more than 20 years of experience creating high-impact growth strategies for eCommerce and service-based businesses. His track record of delivering consistently above-average results stems from his forward-thinking mentality. A pro-automation paid media specialist, Menachem adapts the fundamentals of marketing to ever-evolving ad platforms. Today, he is one of the leading authorities on modern Google Ads tactics and campaigns, including Performance Max, Demand Gen and offline conversion tracking. Outside of running his agency, Menachem is also a highly regarded author and speaker. He has shared insights on paid media and growing a digital agency at SMX, BrightonSEO, Search Engine Land, Search Engine Journal, Foxwell Founders, and several other publications.

Search Engine Land
35 bylined articles since July 2022
Search Engine Journal
9 articles since March 2024
Stages
SMX Advanced, SMX Next, brightonSEO San Diego, PPC Zone
Recognition
Marketing O’Clock Top 50 Most Influential PPCers, 2023

Conference sessions, live Q&As and webinars. Most of them cover PMAX, Smart Bidding and how Lead Gen accounts feed better data back to Google.

  1. Have you switched to the new PPC mindset? + Overtime live Q&A

    Recap

  2. Lead-Gen Advertising in the Automation Era

    Session videoQ&A videoArticle

  3. Bring automation and AI into your sales funnel

    Webinar page

  4. Google Ads Automation Integration: Performance MAX, Demand Gen and Smart Bidding

    Course page

  5. Building a winning Facebook and Instagram strategy for 2024

    Session videoRecap

  6. Coffee Talk: How are you using AI for paid advertising

    Video

  7. Performance Max & Smart Bidding: reframe your approach to Google Ads in 2024

    Talk pageSlides

  8. Performance Max + lead gen: How to make it work

    Session video

  9. Coffee Talk: The ins and outs of automation and smart bidding

    Video

  10. Wrangling Performance Max

    Chat recap

  11. Making the Most of Performance Max
  12. Making the most of Performance Max this Holiday Shopping Season

    VideoEvent page

  13. Leveraging automated bidding for maximum PPC performance

    Session videoQ&A videoRecap

Episodes and video interviews, newest first.

  1. The Toggles That Cost Thousands

    EpisodeVideo

  2. In The Zone! Menachem Ani & Jyll Saskin Gales

    Episode

  3. How Experienced Marketers Work Differently With PMax and AI Max

    EpisodeVideo

  4. February 2026 Google Discover Core Update Rolling Out & Interview with Menachem Ani

    Video

  5. Who to hire for your SEO team (and beyond) & when

    Episode

  6. Google Ads Strategies for Shopify

    Episode

  7. Best Google Ads Strategy 2024 - PPC Expert Menachem Ani Interview

    Video

  8. Menachem Ani on PMax With Lead Generation & Google Smart Bidding

    EpisodeVideo

  9. Menachem Ani On New Google Ads Clients & E-Commerce With Google Ads

    EpisodeVideo

  10. Menachem Ani On Google Ads & Structuring Performance Max Campaigns

    EpisodeVideo

  11. Lessons learned from a FULL year of running Performance Max for ecom & lead-gen

    Video

  12. Google Ad Mistakes ALL BRANDS are Making on Black Friday

    Video

  13. Performance Max for Retail and Ecommerce: Learn How to Drive Better Results

    Video

  14. Advertising Champions, 2022 Interview

    Video

  15. Performance Maxterpiece! Creating, Optimizing, & Reporting Google Performance Max Campaigns

    Video

Bylined columns on Google Ads, Meta and YouTube for eCommerce and Lead Gen. A selection from each publication, with links to the full archives.

Search Engine Land

All 35 articles →

Search Engine Journal

Author page →

For speaking, podcast or editorial requests, message Menachem on LinkedIn or X.

Looking for help with a paid media account? Book a call with JXT Group.